So iLL & On The Roam

Jason Momoa and Daniel Chancellor, founder of So iLL, were introduced through a friend at an LA rock climbing gym. The two sparked an instant bond based on a kinship in climbing. In Momoa’s words, “Climbing found me, it blessed me, and I fell in love with it.” In 2019, Momoa sought out his pals at So iLL to collaborate on a line of footwear, honoring those who roam. With insoles made from 30% BLOOM resin, a top layer of cork, organic cotton or recycled textile uppers, and design callouts to Jason’s triangular patterned tattoo, this footwear aims to unlock the free spirit inside us all.